Privacy Policy for Purpose (Why Not Now LLC)

Last Updated: May 13, 2025

Why Not Now LLC ("us", "we", or "our") operates the Purpose application (hereinafter referred to as the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

Email address
Usage Data (as defined below)

Conversation Data

To provide the core functionality of Purpose and to improve our AI models, we collect and store the content of your conversations with Purpose ("Conversation Data"). This includes the text of messages you send and the responses generated by the AI. This data is crucial for:

Providing you with a coherent and context-aware chat experience.
Training, fine-tuning, and evaluating our AI models to improve their accuracy, relevance, and safety.
Understanding usage patterns to enhance Service features and user experience.
Debugging and troubleshooting issues with the Service.

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Use of Data

To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To provide customer support
To gather analysis or valuable information so that we can improve our Service, including our AI models
To monitor the usage of our Service
To detect, prevent and address technical issues

Data Storage and Security

Your Personal Data and Conversation Data are stored on secure servers. The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data and Conversation Data, we cannot guarantee its absolute security.

Data Retention

We will retain your Personal Data and Conversation Data only for as long as is necessary for the purposes set out in this Privacy Policy and to improve our AI models. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data, such as the right to access, correct, or delete your data. Please contact us to make such requests.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us.